Choose a Niche

Choose a Niche
There used to be a time where I said choose what will make money versus choosing what you love. For instance, I started off in the telecom industry. I didn’t “love” telecom, but I always joked that I could learn to love any topic that made me money. But 2012 is a different playing field than 2002.

With Google’s love of “brands” – large and small, you’ll need to be sure that whatever niche you pick is one you can write passionately about – and regularly. It needs to be a topic you can become an authority on – and therefore build a brand on. And for most bloggers starting out with their first blog, the only way you can achieve that kind of authority and STICK WITH IT is to be blogging about something you are 1. knowledgeable about and 2. something you’ll enjoy blogging about.

On Sugarrae, I blog about affiliate marketing, entrepreneurship and Internet marketing – topics I am obviously passionate about and – I think anyway – it comes across in my writing. I don’t blog as often as I’d like, but I try to make sure that when I do? It isn’t “fluff” so to speak.

Figure out what your hobbies are, what the things you enjoy are – then check the larger affiliate networks and ensure there are products that relate to your niche with affiliate programs.